About Us

Our Story: The Essence of Beauty
When people think about beauty, it's often limited to the physical aspects. But at Hebeloft, we understand that beauty transcends mere appearances. It's about mindfulness, serenity, and a holistic sense of well-being that makes you feel naturally beautiful from within. Our journey began with a deep appreciation for clean beauty, a desire to offer our clients products that could improve their lives through mindful beauty practices and enhance their day-to-day experiences. Hebeloft was born out of this passion.

Who We Are
Hebeloft is more than just a brand; it's a commitment to enhancing your health and beauty experience. Established in 2012 in the heart of Singapore, we have grown from strength to strength. Today, you can find us not only in local departmental stores (OG Hebeloft counter) but also in high-end supermarkets (Fairprice Xtra) and popular health & beauty retail chains like Guardians, Watsons, SaSa, and more. You can even discover our curated products on various e-marketplaces such as Shopee, Lazada, iShop, Redmart, FairPrice Online, and more.

What We Do
Our mission is to simplify your life by offering you the cleanest, most wholesome products to help you experience a more beautiful life. From skincare to haircare, household cleaning essentials to health food supplements, Hebeloft believes that everyone deserves a beautiful and healthy life, regardless of their budget or lifestyle. We meticulously select products that align with our core values and contain ethically-sourced ingredients, products that make you look beautiful, feel great, and positively impact your overall well-being.

What Makes Us Different
At Hebeloft, we take immense pride in our product selection, which features brands that are synonymous with safety, trustworthiness, and proven effectiveness. Whether it's skincare, haircare, or general wellness, we only choose brands known for their clean, high-quality ingredients. We are passionate about health, wellness, and sustainability, and it reflects in everything we do.

Our Vision For The Future
At Hebeloft, our commitment to you goes beyond just products. We will continue to provide ethically sourced, clean products, ensuring they meet the highest standards. We are committed to reducing waste by using recyclable materials and eco-friendly packaging, contributing to a safer and more sustainable planet.

Our Pledge to You

To Our Consumers
We understand the demand for quality health and beauty products, and we are relentless in sourcing the best natural products, always adding value to our customers worldwide. Your well-being is our primary focus, and our commitment to integrity is unwavering. We aim to revolutionize your daily health and beauty routine with ethically-sourced ingredients, offering the power of natural green solutions to keep you healthy and beautiful.

To Our Principle Suppliers
We offer bespoke brand management and retail support for premium natural health products. With our extensive knowledge of the local market, strong retailer relationships, and media partnerships, we can help your brand expand and succeed internationally.
To Our Retail Partners
We understand the unique nature of the retail sector and work closely with individual retailers to create compelling propositions tailored to their target audience. Together, we develop winning formulas to boost product offerings, drive more store traffic, and convert visitors into loyal customers. Our goal is to help you not only meet but exceed your sales revenue targets.

For more information or partnership opportunities, send us an e-mail at enquiry@hebeloft.com or call us on (65) 6702 6972.