Unveiling the Elegance: A Journey Through the History of Whoo

Commissioned by the National Government of Korea to create a national luxury skincare brand that fully embodies the Korean traditions, LG Household and Healthcare developed and launched The History of WHOO in Korea in 2003.

Historical Background

Revolving around the concept of providing self-care and self-regeneration beauty remedies for women; The History of WHOO re-interpreted the traditional beauty formulas used by empresses from the Eastern Royal Courts and through modern technologies, developed various skincare and makeup lines that are fit for a Queen. 

Incorporating Traditional Wisdom:

• Effectively moisturize the skin, smoothens texture, and improves skin elasticity with ginseng and jade powder

• Normalize the pigment cells and improve the skin’s radiance with brightening ingredient Niacinamide (Vitamin B3)

• Containing the precious CheonGiBiDan (concocted based on 26 esoteric secret royal court formulas used in ancient Korea), it has superb antioxidant properties

• A complete luxurious skincare 

• Great as a gift set

In this 6pcs Cheongidan Radiant Special Set includes:

Cheongidan Radiant Rejuvenating Balancer [Toner] (1x150ml, 1x25ml)

A lightweight, ultra-moisturizing concentrated skin balancing toner that softens skin for the effective absorption of essential nutrients while providing immediate moisture replenishment to the skin after facial cleansing.

Cheongidan Illuminating Regenerating Essence (1x8ml)

This essence can normalize the pigment cells and improve the skin’s radiance. The brightening ingredient Niacinamide (Vitamin B3) suppresses pigmentation and shrinks melanocytes from the root, and the face is instantly radiant! At the same time, it smoothen skin texture and maintain youthful and radiant skin. The texture is fresh, lightweight and easily absorbed, leaving skin velvety soft.

Cheongidan Radiant Rejuvenating Emulsion (1x110ml, 1x25ml)

A ultra-moisturizing premium lotion designed with fast absorption of its ultra-rich nutritional formula to actively prevent moisture loss resulting in long-lasting, well-hydrated skin with a silky-smooth complexion.

Cheongidan Radiant Regenerating Cream (10ml)

A premium regenerating cream containing plant-derived moisturizing butter that can hold 440% of skin moisture. Maximized concentration of Deer Antler and Pearl-shaped Wild Ginseng Roots are used to care for various aging concerns with elegant floral fragrance of Magnolias.

The Royal Touch:

Who wouldn’t envy the attractive status of a 53-year-old Lee Young-ae? It has been 20 years since "Dae Jang Geum" was aired in 2003. Time seems to be experienced by only us and has not left any traces on her face. The development of this outstanding appearance is all thanks to the help of the Queen Whoo Products! It brings together the secret beauty recipes of the Korean palace. The main ingredients include wild ginseng jade beads, deer antler powder and bone, golden vermilion and other ingredients. It is hydrating, antioxidant and anti-wrinkle, and improves dry skin. Each bottle mouth adopts a push-type design to control the dosage. Suitable for women of any age and skin type. The packaging is so luxurious and glamorous with the glass bottle. 

Skincare Rituals:

Step 1: Cheongidan Radiant Rejuvenating Balancer 

Use in the morning and evening, softly apply into the skin from the center of the face and working outward, and from bottom of the neck and upward. Gently pass the skin with both hands for deeper absorption.

Step 2: Cheongidan Illuminating Regenerating Essence 

After using Radiant Rejuvenating Balance, gently apply and spread Illuminating Regenerating Essence over cheeks, forehead, nose and chin along the skin texture and lightly cover the face in both handsto help skin absorb the products quickly

Step 3: Cheongidan Radiant Rejuvenating Emulsion 

After using Illuminating Regenerating Essence to smooth out the skin, apply Radiant Rejuvenating Emulsion to the face, spread evenly and blend it into the skin, working outward from the center and lightly dab for better absorption.

Step 4: Cheongidan Radiant Regenerating Cream

For both face and neck, dab the cream onto the skin as pulling from bottom to up and finish with hands rubbing and pressing from the middle of face to sides. Lastly, hold your neck with your hands with warmth

This journey through the elegance of Korean beauty has unraveled the secrets behind The History of Whoo, a brand that seamlessly blends centuries-old wisdom with modern skincare science. Whether you're a seasoned K-beauty enthusiast or just starting to explore the world of Korean skincare, The History of Whoo beckons you to embrace a skincare ritual that goes beyond the surface. It's an invitation to connect with the timeless elegance of traditional Korean beauty, a heritage that continues to inspire and rejuvenate.