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Brand Story - Boryeong Mud

Anti-aging and deep cleansing by natural minerals
Boryeong’s skincare and haircare products contain mineral-rich mud from the South Korean city – Boryeong, known for its high quality sea mud for cosmetic uses and its annual mud festival.  Boryeong Mud contains Na, Mg, Ca, natural minerals that have antibacterial and antiseptic effect.  The mud removes excess sebum, moisturises and provides nutrients to smooth and firm your skin.  Boryeong mud skincare contains bentonite and germanium, it can prevent skin aging by strengthening the organization of skin cells and making the skin more elastic.  Boryeong Mud Skincare offers full line of personal care products with its signature products Mud Pack (wash-off mud mask), Mud face cleanser, mud shampoo/conditioner/body cleanser and mud toothpaste etc.  
Boryeong Mud Festival
A global festival to represent South Korea attracting more than 2 million visitors every year.  This is an annual festival aims to promote the benefits of mud cosmetics.  The first Mud Festival was held in 1998 and has since brought this city to the world stage.  

For the period of the festival several large attractions are erected in the seafront area of Daecheon. These include a mud pool, mud slides, mud prison and mud skiing competitions. Colored mud is also produced for body painting. A large stage is erected on the beach, which is used for live music, competitions and various other visual attractions.